Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.
Speak directly to users using you not I or we.
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Big League Cards opened in 1992 and has been voted the nation’s best card store for 2 consecutive years (By Krause Publication, The National Football League and others).